Google revealed its new mobile-friendly algorithm, named as “Portable geddon” on April 21st. This Pigeon upgrade will give mobile-friendly websites a positioning ranking boost in Google’s mobile Search Results and will adversely influence the mobile rankings of the websites that are not Mobile Compliant.
Understanding Mobile- Geddon
- Mobile-geddon is a term developed by Webmaster for the pigeon update of the Google. This update places Mobile Compatible sites at a higher rank, penalizing the sites that are not mobile-friendly by demoting them for the search made in Smartphone’s.
- This upgrade will not influence the search results in Desktops, Laptops and even Tablets.
- Having a mobile-friendly website implies a site having a layout that responds to fit various screens. Responsive sites adjust the content and the layout of their pages to best suit various screen sizes, thus working well on Smartphone’s and giving users an enhanced experience.
- Google brought this upgrade particularly for mobile users to give them a good browsing experience as they now represent 60% of the total online traffic.
- The new algorithm is on page by page basis i.e. if some of the pages in your website are mobile-friendly, they will get the advantage of this new rating system.
- Once your website is mobile compatible, Google will crawl your web pages to figure out whether the website pages are mobile-friendly. The mobile friendly algorithm is keep running continuously. It can take anywhere from a few hours to over 72 hours for the changes to get reflected, indexed and ranked accordingly, as per some early tests. This will also be dependent on how much content changes are brought in the website on a regular basis. Some massive sites might even take as long as a month’s time or even more.
- This algorithm is about whether your website is mobile-friendly or not. The algorithm doesn’t measure the degree or how mobile-friendly your web pages are.
The Significance of Mobile-Geddon
According to Google, the new mobile-friendly algorithm change will have much more impact on mobile devices’ search rankings, than what Penguin or Panda did, when they were launched. Around 40% of the websites on the internet are expected to get affected, which is truly enormous!
Checking whether your Website is is Mobile friendly or not
To ensure that your website is mobile-friendly and meets the criteria set out by Google, use the Google’s Mobile Friendly Check Tool.
Through this tool you can find out whether your site complies with Google’s criteria. You just need to type in the URL of your website and within a few minutes you will get a “Yes” or a “No”. If your site fails, Google will outline all the things you need to fix to make it compliant with the algorithm change.
What if your Website is not Mobile Friendly?
Whether you are a small business or an enterprise, your rankings will suffer in Mobile Device Search Results after Mobile-geddon, if your site isn’t mobile compliant. If you really care for your rankings, you will have to make your website responsive to survive the competition.
Mobile-geddon can be a huge thing for some businesses while for some it might be just another update. If you think your business will be affected by the ranking on Mobile Device Search Results, this is the time to take action! Follow Google’s recommendations and get a mobile-friendly responsive website built!
Contact us at firstname.lastname@example.org to know more about the services we offer and the possibilities to improve your ROI.